Francesco Pannocchia
Federica Burresi


Luca Piscitello
Chiara Davide
+39 393 9238189


Daria Cuozzo


Serena Mugnaini
Chiara De Vincentiis
055 2671.614
055 2671.649

Anteprime di Toscana and PrimAnteprima

Federica Burresi
Laura Tettamanti
055 2671.501
055 2671.452

Press Office
BuyWine and PrimAnteprima

Mariangela Della Monica
055 2719.011
BuyWine - Firenze
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Privacy Policy

In compliance with the obligations arising from national legislation (Leg. Decree 30 June 2003 No.196, Personal Data Protection Code) and community legislation (European regulation for the protection of personal data No. 679/2016, GDPR) and subsequent amendments, this website respects and protects the privacy of visitors and users, making every possible and proportionate effort to avoid breaching User rights.
This privacy policy applies exclusively to the website’s online activities and is valid only for said website’s visitors/users. It does not apply to information collected through channels other than this website. The purpose of the privacy policy is to provide full transparency regarding the information collected by the website and how it is used.

Data controller
Regione Toscana - Regional Council, with registered office in Piazza Duomo 10, 50122 Florence (PEC:, switchboard No. +39 055.4382111). The representative of the data controller is Dr. Gennaro Giliberti, agronomist and manager of the “Agricultural, vegetable and zoo- technical production. Promotion” sector of the Agriculture and Rural Development Directorate of Regione Toscana.

Data Processor
PromoFirenze, Special Agency of the Florence Chamber of Commerce – Tax Code / VAT No. 06178350481 - Piazza dei Giudici, 3 – 50122 Florence (Tel. 0552671401, Mail

Data sub-processor S.r.l. - VAT No. 02143170518 - Via Aurelia 929, 57016 - Rosignano - Fraz. Castiglioncello (LI) (Tel. 0586/635756), represented by Dr. Simone Genovesi (engineer), limited to the management of the website, the processing of registration data and the filling out of applications through the website

1. Purposes of data processing
Users' personal data shall be processed lawfully pursuant to art. 6 of the Regulation for the following purposes:
Browsing of the website, in relation to the possibility of gathering User data required at a technical level, such as, for example, the IP address, while browsing the site
Registration to the Buy Wine 2022 event, as a buyer or a seller. Both corporate and personal data of subscribers taking part in the event shall be collected.
Statutory obligations, i.e. for purposes related to the fulfilment of obligations established either by law, an authority, a regulation or by European legislation.
The provision of personal data for the processing purposes stated above is optional but necessary, since failure to provide the same shall make it impossible for the User to browse the website and register for the event.
With reference to the purposes defined in points 1/a and 1/b, the legal basis of data processing is the execution of the services provided by Regione Toscana through PromoFirenze and requested by you (pursuant to article 6, 1st paragraph, letter b of the Regulation).
With reference to the purposes defined in point 1/a, the legal basis of data processing is a statutory obligation for the Data Controller or the Data Processors (pursuant to article 6, 1st paragraph, letter c of the Regulation).

2. Methods of processing and data retention period
The Data Controller shall process the Users' personal data using manual and IT tools, with logics strictly related to the stated purposes and, in any case, in such a way as to ensure the security and confidentiality of the data being processed.
Personal data provided by Website Users shall be stored for the time strictly necessary to carry out the main purposes stated in paragraph 1 above, that is, for 10 years from the end of the event or, in any case, for the period of time required to lawfully protect the interests of both the Users and the Data Controller.

3. Scope of data communication and dissemination
Users’ personal data may become known to employees and / or collaborators of the Data Controller, the Data Processor and the Data Sub-Processor, in charge of managing the Website. Said subjects shall process the User’s data exclusively for the purposes stated in this policy and in compliance with the provisions of the Applicable Regulation.

4. Data Subjects’ rights
Users may exercise the rights under the Applicable Legislation as expressly set forth in art. 15 and subsequent provisions of EU Regulation 2016/679. Contacts are provided hereunder:

If a User believes that the processing of his/her personal data breaches the Regulation, the same has the right to lodge a complaint with a Supervisory Authority (in the Member State where the User is normally based or where he/she carries out his/her activity or where the alleged violation has occurred). The Italian Supervisory Authority is the Guarantor for the protection of personal data, with registered office in Piazza Venezia 11, 00186 – Rome (  Email:  Fax: (+39) 06.69677.3785 Switchboard No. (+39) 06.69677.1.

BuyWine - Fortezza da Basso, Florence, Tuscany

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